in Flight Services & Support

South African Airways takes product offering a step higher

Posted 2 February 2017 · Add Comment

South African Airways (SAA) is taking its product offering, Step-Up, which allows customers to bid for a Business Class upgrade, to greater heights with record sales.

“We are pleased and excited with the enthusiasm our customers are showing for this product, within our bouquet of products offered on Flysaa.com, which are aimed to enhance our passengers’ travel needs.  For the month of December, many leisure travellers took advantage of the Step-Up product giving them the opportunity to   experience our Business Class product, which translated into record sales for SAA,” said Kim Thipe, SAA’s head of marketing.

In April 2015, Step-Up was introduced to SAA customers and has proved a positive value-add for customers.  The product gives customers the opportunity to bid online for an upgrade from Economy Class to Business Class where Business Class inventory is still available.

Step-Up was launched as the latest of SAA’s product offerings on Flysaa.com adding to the existing collections of ancillaries on offer, such as the newly-designed Fly SAA Duty Free online shop: www.flysaadutyfree.co.za, where customers can shop at leisure with purchases delivered directly to their aircraft seat.  Other products where SAA makes travel easier are Advanced Seat Reservation (ASR), Additional Baggage, Travel Insurance, Car, and Hotel Hire.

“The product has seen such uptake due to marketing efforts and expanding the extent of this product to reach more customers, through messaging across all channels,” says Thipe.

“Besides these initiatives aimed to improve the customer experience, customers can expect more innovative product offerings in the near future in line with our strategic aim of improving customer service,” said Thipe.

* required field

Post a comment

Other Stories
Advertisement
Latest News

Amsterdam University of Applied Sciences and AviAssist join for Aviation Safety in African region

The Aviation Academy of the Amsterdam University of Applied Sciences (AUAS) and the AviAssist Foundation have announced a partnership to further expand the AviAssist Safety Promotion Centre (ASPC) in Rwanda.

Boeing and Springfountain plan West African aircraft leasing, MRO centre

Nigerian aviation services provider Springfountain Infrastructure Limited and US aircraft manufacturer Boeing Company have signed a joint venture agreement to set up Africa's first aircraft leasing company that will also offer

Liebherr-Aerospace supplies further components for the Embraer E-Jets E2

Brazilian landing gear manufacturer ELEB has awarded Liebherr-Aerospace with a built-to-print contract regarding the leg strut and trailing arm for the main landing gear of the Embraer E175-E2.

MTU Maintenance and Air Burkina sign CF34-8E engine maintenance contract

MTU Maintenance and their new customer Air Burkina have signed an exclusive three-year maintenance agreement.

Syphax Airlines gains reorganisation plan approval

Syphax Airlines is on track for its planned 4Q17 relaunch after the Court of Sfax approved airline's reorganisation plan, reports ch-aviation.

IATA: Moving NewGen ISS forward

The International Air Transport Association (IATA) has announced key milestones toward implementing the New Generation of IATA Settlement Systems (NewGen ISS).

AfBAC Expo SK2017
See us at
Global Aerospace BT28218Aviation Africa BT18418ACI Africa BT77181017AfBAC Expo BT2017GroundHandling BT0303280917