SAA rolls out Samsung tablets on board selected African routes
South African Airways (SAA) will be rolling out the offer of Samsung tablets on board as a way of improving in-flight entertainment to business class customers travelling on selected short haul regional flights.
“Following the launch of this offering in September last year on the Mauritius route, customers have shown a keen interest in this innovation which we are now rolling out to our Nairobi, Kenya route after the successful uptake on Mauritius. We will continue to roll out additional routes after our Nairobi trial, while we continue to monitor customer satisfaction,” said Kim Thipe, SAA head of marketing. “Executive travellers demand an in-flight multimedia system that replicate, or even transcend, the experience they have on the ground. We therefore implemented this project last year to provide in-flight service on selected flights longer than three where limited in-flight entertainment was on offer to enhance the overall experience.”
Michelle Potgieter, director of corporate marketing and communications at Samsung Electronics SA added: “Samsung’s relationship with SAA enables us to showcase the comfort and, accessibility advantages that a Samsung tablet offers travellers. We are excited that SAA is now also expanding this service to other African routes. This initiative confirms Samsung’s philosophy that technology is meaningless unless it is placed in the hands of consumers and as such, our tablets provide SAA business travellers with technology tools that enhances their travel experience.
“In partnership with SAA, we have customised the tablet content to meet the specific and unique requirements of their business class passengers.”