in Technology

SAA rolls out Samsung tablets on board selected African routes

Posted 24 March 2016 · Add Comment

South African Airways (SAA) will be rolling out the offer of Samsung tablets on board as a way of improving in-flight entertainment to business class customers travelling on selected short haul regional flights.

“Following the launch of this offering in September last year on the Mauritius route, customers have shown a keen interest in this innovation which we are now rolling out to our Nairobi, Kenya route after the successful uptake on Mauritius. We will continue to roll out additional routes after our Nairobi trial, while we continue to monitor customer satisfaction,” said Kim Thipe, SAA head of marketing.  “Executive travellers demand an in-flight multimedia system that replicate, or even transcend, the experience they have on the ground. We therefore implemented this project last year to provide in-flight service on selected flights longer than three where limited in-flight entertainment was on offer to enhance the overall experience.” 

Michelle Potgieter, director of corporate marketing and communications at Samsung Electronics SA added: “Samsung’s relationship with SAA enables us to showcase the comfort and, accessibility advantages that a Samsung tablet offers travellers. We are excited that SAA is now also expanding this service to other African routes. This initiative confirms Samsung’s philosophy that technology is meaningless unless it is placed in the hands of consumers and as such, our tablets provide SAA business travellers with technology tools that enhances their travel experience. 

“In partnership with SAA, we have customised the tablet content to meet the specific and unique requirements of their business class passengers.”

* required field

Post a comment

Other Stories
Advertisement
Latest News

Construction at terminal 3 at Accra-Kotoka International effects certain operators

With construction work on Accra-Kotoka Internationals new Terminal 3 flagship project moving into top gear some operators at the airport have had to change location to facilitate the development.

Gulfstream Aerospace marks five-year anniversary of G650 Type Certification

Gulfstream Aerospace has recently marked the five-year anniversary of the Gulfstream G650's type certification by the Federal Aviation Administration (FAA) with a look back at the aircraft's esteemed history.

Gogo Business Aviation goes global with High-Speed Satellite Connectivity Service

Gogo Business Aviation is expanding its reach to become a global provider with the announcement of a high throughput satellite service for business aviation.

Air Burkina to be restructured

Air Burkina is to be restructured and its fleet expanded, possibly with turboprops, as part of a government initiative to improve its sustainability, reports ch-aviation.

Air Djibouti eyes 70-seaters

Air Djibouti is preparing for its next stage of growth the chairman of technical partner, reports ch-aviation.

RwandAir ready to host AFRAA in November

RwandAir will play host to the 49th Annual General Assembly (AGA) and Summit of the African Airlines Association (AFRAA) scheduled to take place at the Kigali Convention Centre in Rwanda from 12 14 November 2017.

AfBAC Expo SK2017
See us at
Global Aerospace BT28218Aviation Africa BT18418ACI Africa BT77181017GroundHandling BT0303280917AIMA Africa 2017AfBAC Expo BT2017