Olympus Corporation to set up MEA HQ in Dubai
Japan's optical and precision electronics manufacturer Olympus Corporation will later this month open a regional HQ, for the Middle East and Africa, complete with a training centre, in Dubai.
The centre will offer digital precision products such as endoscopes and spectroscopes to detect engine and metal stress and fatigue in jet engines, said Maurice Faber, Olympus MEA regional managing director.
The 2,000 sqm HQ will cover 72 countries from the western shores of Africa across the Levant and Middle East to Iran and Turkey.
“We chose Dubai because of its infrastructure, connectivity and ease to source a global pool of talent,” said Faber.
“Being in the region is testament to Olympus’ commitment to Middle East and Africa as a long-term strategic growth market. By training our customers and partners on Olympus innovations directly in the region, we will transfer our global high-end expertise to the region.”
Olympus MEA will also feature a service and stock parts centre in a bid to improve uptime of products to regional customers.
“Staffed by Olympus technicians, it will provide a significantly higher level of service competency than through indirect channels,” said Faber.
“Many of our customers use our equipment in mission critical tasks such as maintenance in aviation. This new service centre will also stock temporary replacement equipment in several cases.”
Faber said Olympus has a cohesive strategy to play a positive role in MEA’s infrastructure development and growth.
“The Middle East and Africa is the world’s next growth area as governments implement a more focused and planned approach to infrastructure development to improve economic output and individual quality of life.
“Aviation is a key segment and is already in the process for massive fleet expansions in the region ranging from 66 per cent to a whopping 507 per cent. Industry in the region is going through modernisation, efficiency drives and price pressures. This key sectoral growth represents strong opportunities to expand Olympus’ offerings to existing and new customers,” said Faber.
Maurice Faber, Olympus MEA regional managing director.