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Launch of Tsaradia - the new Air Madagascar subsidiary

Posted 9 July 2018 · Add Comment

Air Austral and Air Madagascar have materialised a crucial step in their strategic partnership.

It's in the heart of the industrial hangar of the national airline at Ivato airport, that Tsaradia the new dedicated Air Madagascar subsidiary to the domestic network of the island has been officially launched.
 
Tsaradia,is a company with a strong Malagasy DNA, a 100% subsidiary of the national company dedicated to the internal network. The identity of Tsaradia as its name depicts, expresses its vocation to make the link between the different regions of Madagascar. It has chosen thel emblematic animal of Madagascar, the lemur and a predominance of red allied with the colors of the sky, the sun, nature, all wrapped in a  deep blue color symbolising travel and serenity.
 
Tsaradia, one more step in the  implementation of Alefa 2027! Tsaradia project, now a concrete one, is a crucial element of the Business Plan proposed by the strategic partner Air Austral. It marks a new step in the deployment of Alefa 2027! - the Air Madagascar transformation plan. The consolidation and development of the domestic market are indeed part of the three priorities around which theis structured the plan with emphasis on the development of the leadership of Air Madagascar internationally, particularly on the Madagascar-France axis and the strengthening of cooperation within the regional network. It focuses on five areas: improving the quality of service to win back customers, ensuring economic efficiency, organising MRO activities, increasing citizen engagement and employee mobilisation.
 
* Tsaradia means "good trip" in Malagasy 
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