in Events

Egyptian squash player markets Star Alliance Gold Card

Posted 18 August 2016 · Add Comment

Star Alliance and its member carrier EgyptAir have created the latest addition to the Alliance's marketing campaign series which features genuine Star Alliance Gold Card holders.

In the spotlight this time is the famous Egyptian squash player Ramy Ashour, who is using his sport to convey the Alliance’s network strength and reach. 

“EgyptAir is always committed to do its pivotal and integral part as a Star Alliance member, this role includes the marketing part. Thus, through its advertising new campaign, in cooperation with Star Alliance EgyptAir has chosen the world squash player and the Egyptian Squash champion Ramy Ashour to represent the company in this new campaign, not only because he is a one of the Egyptian sports tycoon, and a Gold-Card holder in EgyptAir Plus, but also being one of EgyptAir loyal and frequent flyers, said Safwat Musallam, chairman and CEO of EgyptAir Holding company.

“Our bespoke campaigns are run jointly with our member carriers and are designed to illustrate the global benefits which the Star Alliance network provides to international passengers,” said Mark Davies, director loyalty and marketing at Star Alliance. “With this campaign we want to encourage frequent travellers to take advantage of EgyptAir’s services and its connections to the networks of other Star Alliance member airlines.”

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

PAS planning fleet modernisation this year

By Oscar Nkala| Egyptian airline Petroleum Air Services (PAS) says it will in 2017 invest up to US$80 million in a fleet modernisation programme that is aimed at replacing most of its old aircraft.

Oman Air launches four weekly flights to Nairobi

Oman Air has launched its new four times weekly flight from Muscat to the Kenyan capital of Nairobi.

FalconEye combined vision system now certified on Falcon 8X

Dassault Aviation's revolutionary Combined Vision System (CVS) has been certified by the European Aviation Safety Agency and the Federal Aviation Administration for use on the new Falcon 8X ultra-long range trijet.

Ethiopian Airlines and South African Airways to revamp codeshare services

Ethiopian Airlines and South African Airways have entered into an expanded codeshare agreement, signed on October 01, 2016 and projected to be effective as of 2017 summer season.

Italian Air Force C-130 J airlifts wounded Libyan soldiers to Rome

The Italian Air Force (IAF) has confirmed that it flew a Lockheed Martin C-130J Super Hercules mobile hospital aircraft to Benina, Libya to evacuate 22 injured members of the Libyan National Army (LNA) to Rome where they are being treated

Oslo intensifies African connections by adding Addis Ababa to its route

Avinor's Oslo Airport has announced the addition of Addis Ababa to its route network with new airline partner Ethiopian Airlines.

EBACE17 SK0103240517
See us at
Ethiopian AA BT2303130417EBACE17 BT0103240517Aviation Festival BT25114617GroundHandling BT0303280917