Egyptian squash player markets Star Alliance Gold Card
Star Alliance and its member carrier EgyptAir have created the latest addition to the Alliance's marketing campaign series which features genuine Star Alliance Gold Card holders.
In the spotlight this time is the famous Egyptian squash player Ramy Ashour, who is using his sport to convey the Alliance’s network strength and reach.
“EgyptAir is always committed to do its pivotal and integral part as a Star Alliance member, this role includes the marketing part. Thus, through its advertising new campaign, in cooperation with Star Alliance EgyptAir has chosen the world squash player and the Egyptian Squash champion Ramy Ashour to represent the company in this new campaign, not only because he is a one of the Egyptian sports tycoon, and a Gold-Card holder in EgyptAir Plus, but also being one of EgyptAir loyal and frequent flyers, said Safwat Musallam, chairman and CEO of EgyptAir Holding company.
“Our bespoke campaigns are run jointly with our member carriers and are designed to illustrate the global benefits which the Star Alliance network provides to international passengers,” said Mark Davies, director loyalty and marketing at Star Alliance. “With this campaign we want to encourage frequent travellers to take advantage of EgyptAir’s services and its connections to the networks of other Star Alliance member airlines.”