in Events

Egyptian squash player markets Star Alliance Gold Card

Posted 18 August 2016 · Add Comment

Star Alliance and its member carrier EgyptAir have created the latest addition to the Alliance's marketing campaign series which features genuine Star Alliance Gold Card holders.

In the spotlight this time is the famous Egyptian squash player Ramy Ashour, who is using his sport to convey the Alliance’s network strength and reach. 

“EgyptAir is always committed to do its pivotal and integral part as a Star Alliance member, this role includes the marketing part. Thus, through its advertising new campaign, in cooperation with Star Alliance EgyptAir has chosen the world squash player and the Egyptian Squash champion Ramy Ashour to represent the company in this new campaign, not only because he is a one of the Egyptian sports tycoon, and a Gold-Card holder in EgyptAir Plus, but also being one of EgyptAir loyal and frequent flyers, said Safwat Musallam, chairman and CEO of EgyptAir Holding company.

“Our bespoke campaigns are run jointly with our member carriers and are designed to illustrate the global benefits which the Star Alliance network provides to international passengers,” said Mark Davies, director loyalty and marketing at Star Alliance. “With this campaign we want to encourage frequent travellers to take advantage of EgyptAir’s services and its connections to the networks of other Star Alliance member airlines.”

 

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Helicopter woes for MINUSMA

A little-known UN mission in Mali celebrates its fourth anniversary this month. Since the deployment began, the multidimensional integrated stabilisation mission in Mali (MINUSMA) has been working to help stabilise the situation

First Air Mauritius A350 takes shape in Airbus' Final Assembly line

Assembly of the first A350 XWB for Air Mauritius is advancing well at Airbus' Final Assembly Line in Toulouse, France.

Bestfly retains ISBAO status

At EBACE this week, Angola-based aviation services company Bestfly announced that it has received confirmation it has retained its ISBAO (International Standard for business Aviation Operators) status for the second year in a row.

New airline will boost Senegal's economy

Boosting Senegalese commercial air transport and tourism were the prime agenda items at a recent Paris conference.

Nextant Aerospace launches large cabin 604XT programme

Nextant Aerospace has announced the launch of a new cockpit avionics programme in conjunction with Rockwell Collins that will bring Pro Line Fusion to the Bombardier Challenger 604 aircraft platform.

FlightSafety International starts Master-level Advanced Training Courses for Dassault Falcon

FlightSafety International, that has a facility in South Africa, has announced the start of new Master-level Advanced Training Courses for the Dassault Falcon 2000EX EASy and 900EX EASy series aircraft.

Honneywell ADS-BSK310517
See us at
GroundHandling BT0303280917Aviation Festival BT25114617EBACE17 BT0103240517