in Business Aviation / Business & Finance

Bombardier and TAG Aeronautics end MENA sales and distribution relationship

Posted 13 January 2016 · Add Comment

As a result of a change in Bombardier's strategic approach to aircraft sales, Bombardier and TAG Aeronautics have amicably elected to end their contractual agreements.

Above: Bombardier's Challenger 300.

This concludes nearly 40 years in which TAG Aeronautics served as Bombardier’s exclusive sales representative and distributor for new Challenger and Global series aircraft in 21 Middle Eastern and North African (MENA) countries. With this strategic shift, Bombardier will be positioned to assume all sales activities previously held by TAG Aeronautics.

“We are adapting our business model to capitalize on growing market opportunities around the world and will focus on direct interaction with our customers,” said Alain Bellemare, President and Chief Executive Officer, Bombardier Inc. “I would like to thank TAG Aeronautics for decades of loyal services, and for successfully helping open a key region for Bombardier aircraft.”

“We appreciate Bombardier’s new philosophy and sales approach in response to changing market conditions,” said Mansour Ojjeh, CEO, TAG Group Limited. “I am pleased to say that reaching a mutually beneficial agreement for both parties was uncomplicated thanks to the shared respect engendered by our longstanding and very productive relationship. The TAG Group remains a Bombardier Business Aircraft customer and believes without question that Bombardier has the best product line in the business.”

Over the past few decades, TAG Aeronautics and Bombardier have worked together to develop and expand the business aircraft market in the Middle East and North Africa. In the last five years, approximately one third of overall business jet deliveries in the region have been Bombardier aircraft.

“Bombardier is firmly committed to the Middle East and Africa, and our in-region sales team is well equipped to ensure all customers find the ideal business jet for their needs,” said David Coleal, President, Bombardier Business Aircraft. “We are confident that private aviation in the region will continue to grow.”

 

* required field

Post a comment

Other Stories
Advertisement
Latest News

Fastjet's executive search finds Wally for chairman role

Fastjet has ended its executive search for its leadership team with three key appointments. The low-cost carrier has named a new non-executive chairman, a non-executive director and a new chief financial officer to its board.

Astral's unmanned innovation scoops IATA award

IATA has named Kenya based Astral Aerial Solutions as the winner of the IATA Air Cargo Innovation Award for 2017, for the company's Unmanned Aircraft System (UAS) Traffic Management (UTM) Concept for Africa.

Gulfstream G500 on schedule for certification

Gulfstream Aerospace G500 flight-test programme is making significant progress toward the aircraft's anticipated 2017 certification by the Federal Aviation Administration (FAA).

ASKY to add nonstop service between Lomé and Johannesburg

ASKY is to add a new nonstop service between Lomé and Johannesburg effective 8 April 2017.

UK government restrict electronic items on flights from Egypt and Tunisia

The UK government has announced changes to aviation security measures on selected inbound flights to the UK that restrict the size of electronic items that may be carried by passengers in the cabin.

Zimbabwe seeks Chinese funding for Harare Intl. Airport upgrade and expansion

Zimbabwe has approached the Chinese Import Export Bank (Exim) asking for an undisclosed loan amount to fund the planned upgrading and expansion of the Harare International Airport. By Oscar Nkala

EBACE17 SK0103240517
See us at
Ethiopian AA BT2303130417Aviation Festival BT25114617GroundHandling BT0303280917EBACE17 BT0103240517